10 Best Practice to Improve Your SEO Rankings in 2025

These platforms reveal a keyword’s popularity and how easy it is to rank for that term. Tools can also suggest keywords relevant to your niche and analyze your website to determine which keywords you already rank for. Leverage this data to decide which existing keywords are most important to your website and which new keywords you should pursue. Search engines cater to these users by directing them to sites that offer an enjoyable mobile browsing experience. This includes responsive design, which is when content automatically resizes based on users’ screen size, touch-friendly design, and simplified navigation. Nearly all modern website themes are responsive, but you should always test your website by actually using it on a mobile device.

• SEO is all about answering the questions and information needs of your customers rather than interrupting them with a paid advertisement.
• A fully optimized GBP acts as a dynamic ambassador for your brand, sending powerful geographic signals to both users and search engines.
• Website security is a critical aspect of technical SEO, as it directly impacts user trust and search engine rankings.
• Good alt text is brief and avoids details that are irrelevant to the context an image provides.

It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. Since content is the biggest driver for search traffic, identify one page or post on your site that you’d like to optimize throughout this course. This will be your practice content for applying the SEO concepts you learn, which you can then apply to the rest of the pages on your site. Make sure that your title tag and meta description doesn’t exceed the recommended maximum characters.

Similarly, for the garden center, Cadence ensured that every page adhered to SEO best practices by fixing meta tags and headers and adding internal links to key pages. These steps improved SEO performance and the overall user experience. In summary, SEO is all about optimizing content, building authority, and improving the overall user experience on your site. On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn.

Next up is Mad Rabbit, an ecommerce brand that sells tattoo aftercare products. I added Mad Rabbit to this list because it’s a great example of a Shopify store that solves a true problem. And because their products solve a real problem, it makes them a great candidate for SEO. Okay, assuming we are using modern website builders like Webflow, SEO Anomaly Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two.

A secure website instills confidence in users and search engines, contributing to improved rankings and reputation. SEO (search engine optimisation) marketing is the process of optimising your website and its content for visibility. In other words, optimizing your site for SEO makes it easier for internet searchers to find your content, products, and services. It’s also a more cost-efficient way to increase your visibility. While you might hire writers to create and optimize content, you don’t have to pay for a better spot on a SERP.

Local content strategy

Namely, a backlink with an anchor text that is relevant to the linked page is more valuable than the one with an irrelevant or generic anchor. So there’s a big difference between a backlink from a page that links to 3 resources and a backlink from a page that links to 30 resources. If you have two links from the same page, the one that appears first may have more value than the second one. A backlink from a website that hasn’t linked to you before is usually more valuable than the one from a site that has already linked to you before.

Use a Search Engine Friendly CMS (Like WordPress)

This tool scrapes the internet for questions that people have around the topic you type into it. To speed things up, I recommend a nice little free tool called Answer The Public. Content writing is like a story that tells people why they should visit your website.

So I recommend writing a unique meta description for every page on your site. And make that meta description something that will make Google searchers want to click on your result. An eye-catching meta description CAN boost your organic click-through-rate. And from my own testing, I’ve found that a higher CTR usually results in higher rankings. Because I use WordPress, my blog post title automatically gets wrapped in an H1 tag.